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PGP in Digital Media & Marketing Communications

Programme overview

This programme provides comprehensive education in modern marketing strategies and effective media communication, along with a strong foundation in business and management. The curriculum covers topics such as Consumer Behaviour, Marketing, Branding, Product Management, Digital & Social Media Marketing, Analytics and Content Creation, and business foundations such as Finance, Strategy, Organisation Behaviour, Leadership, among others. Applied projects, case-based pedagogy, tools and frameworks, and global exposure are integrated into a holistic curriculum. The programme prepares graduates for roles in marketing management, digital marketing, product marketing and analytics. Students will be equipped with essential analytical and business skills to be the next-generation leaders with in-depth understanding of markets and consumers.

PGP in Digital Media & Marketing Communications
PGP in Digital Media & Marketing Communications

Programme Leadership


Programme Advisory Council

Course Curriculum

Mandatory Core and Foundation Courses

Marketing Strategy
Financial Reporting and Analysis
Consumer Insights
Business Statistics for Marketing Professionals
Media Strategy in a Digital World
Fundamentals of Management & Strategy
Brand Strategy
Digital and Social Media Marketing
Digital Media Metrics and Analytics 
Product Management 
Modern Marketing
Business Development and Sales Planning
Organization Behavior
Marketing Analytics
Strategic Marketing Communications

Advanced Elective Courses

Content Creation and Storytelling
AI and Marketing
Project Management
Advanced Marketing Strategy
Design Thinking
Media planning (project course)
Media Ethics & Law
Marketing Technology
Omnichannel Marketing Strategy

These are course areas that are essential and that students will apply throughout the programme. It is highly recommended that students complete courses in these areas at the earliest (preferably within a month into the programme or before joining the programme) to cope with the academic rigor and to get the most out of this programme. Some of these are online while some are conducted on Jio Institute campus as part of Orientation week. 

Pre-requisite Courses

AI for Everyone
Better Business Writing in English
Excel Basics for Data Analysis
PowerPoint essentials training
Word Essentials Training
Math Bootcamp
Case-study workshop

The objective of Capstone Project is to provide an integrative experience that is the culmination of learnings from previous quarters into a comprehensive application. Some areas of Capstone can be : 
•    Digital Media
•    Communications
•    Marketing Strategy
•    Data Analytics

Capstone Project

• 2 weeks Study Abroad Module at a Partner University.

• Attend academic lectures for 2 courses:

  • Future Customer experiences 
  • Consumer Neuroscience 

• Experience cultural and local immersions.

Study Abroad

•    8 weeks internship with leading organizations typically at their site
•    Realtime industry experience with potential to get Pre-Placement Offer


Placement Overview

Tools & Platforms

Google Ads
Google Analytics


Admissions & Fees

Jio Institute has formulated a seamless digital admissions process to apply to its academic programmes. We invite applications from meritorious students from accross the globe. Eligibility criteria for PGP in Digital Media & Marketing Communications :

  1. An undergraduate degree in any discipline with minimum 50 per cent or equivalent CGPA
  2. A valid GRE/GMAT/CAT score or appear for Jio Institute Entrance Test (JET)
  3. Preference shall be given to candidates with relevant experience.

Know More

Frequently asked questions

When will Jio Institute begin its academic year?

Academic year 2024-25 will begin in April 2024. 

For more information about our academic programmes, please click here- Admissions 

What about placements? Are you giving any assurance?

Jio Institute has a dedicated Office of Career Services  (OCS) which liaises with corporates, start-ups, and MNCs to explore live projects and job opportunities for students. Apart from inviting companies for placements, the OcS also provides a comprehensive career preparation module that will help the student pursue a career of his/her choice. 
For more details, please visit Office of Career Services

What is the ‘Study Abroad’ module at Jio Institute?

Jio Institute has designed a module in collaboration with leading academic institutions from different parts of the world to provide students with an opportunity to experience their academic and research ecosystems; enhance skills relevant to their programmes as well as explore global cultures.

For more information, click here.

Are Scholarships available? How can I get Scholarship?

Generous scholarships will be available to the candidates based on their needs. While filling up your application, you can express your interest for availing scholarship by providing some basic details in the Scholarships and Financial Aid section.

You can apply for our programmes by visiting our Admissions portal