PGP in Digital Media & Marketing Communications
This programme provides comprehensive education in modern marketing strategies and effective media communication, along with a strong foundation in business and management. The curriculum covers topics such as Consumer Behaviour, Marketing, Branding, Product Management, Digital & Social Media Marketing, Analytics and Content Creation, and business foundations such as Finance, Strategy, Organisation Behaviour, Leadership, among others. Applied projects, case-based pedagogy, tools and frameworks, and global exposure are integrated into a holistic curriculum. The programme prepares graduates for roles in marketing management, digital marketing, product marketing and analytics. Students will be equipped with essential analytical and business skills to be the next-generation leaders with in-depth understanding of markets and consumers.
Dr. Dipak Jain
Former Dean, Kellogg School of Management, USA | Former Dean, INSEAD, France
Dr. Frank Mulhern
Programme Mentor, Digital Media & Marketing Communications, Jio Institute | Director of the Retail Analytics Council and Executive Director of Academic Programs in San Francisco, Medill School of Journalism, Northwestern University, USA
Mr. Anurag Mishra
ICF-PCC Certified Leadership and Executive Coach | Ex-CXO turned Visiting Professor at Leading MBA Institutions, India
Mr. Ashok Charan
Marketing veteran | Former faculty, National University of Singapore, Singapore
Dr. Atanu Ghosh
Former Dean , SME, IIT Jodhpur | Former Professor of SJMSOM, IIT Bombay | Former Visiting Professor and Dean (AER) IIM Ahmedabad
Mr. Chandrachur Ghosh
Marketing & Business Strategy Professional | Former CEO DigiSpice Technologies Ltd, Navi Mumbai, India
Dr. Denish Shah
Barbara & Elmer Sunday Professor and Associate Professor of Marketing | Founding Director of the Social Media Intelligence Lab | Executive Director of the Marketing RoundTable, Georgia State University, USA
Mr. Dominic D’Souza
Legal Professional, Indian media & entertainment industry, | Former Head Legal, Balaji Group, Mumbai, India
Dr. Harsh Taneja
Associate Professor, University of Illinois Urbana-Champaign, USA
Mr. Nitesh Mohanty
Visual Artist & Design Consultant | Adjunct faculty, MICA, Ahmedabad, India
Dr. Partha Krishnamurthy
Larry J. Sachnowitz Professor of Marketing, Director of the Institute for Health Care Marketing, University of Houston, USA
Ms. Pratibha Vinayak
Advertising veteran | Adjunct faculty, MICA, Ahmedabad, India
Dr. Seshadri Tirunillai
Associate Professor - Marvin Hurley Professor of Marketing & Entrepreneurship, University of Houston, USA
Programme Advisory Council
Dr. Aditi Bajaj
Co-Founder & CMO Tazzho | Adjunct Professor, Northwestern University, Santa Clara University, USA
Mr. Anish Shah
Director, Forrester Research, USA
Dr. Arvind Rangaswamy
University Distinguished Professor of Marketing, Pennsylvania State University, USA
Dr. Naveen Donthu
Distinguished University Professor, Vachel Pennebaker Research Chair, and Kenneth L. Bernhardt Distinguished Marketing Department Head, Georgia State University, USA
Dr. Raj Sethuraman
Harold Simmons Distinguished Professor and the Executive Director of the Center for Marketing Management Studies, Southern Methodist University, Dallas, Texas, USA
Mr. Samir Sheth
Global Product Marketing Lead, Twitter | Ex Fitbit, Facebook and P&G
Mandatory Core and Foundation Courses
Advanced Elective Courses
In addition to the core and elective courses, Jio Institute will also impart training in new age skills such as Design Thinking, Research Thinking and Effective Communication.
Holistic Learning Module
The curriculum will be delivered through new-age pedagogy, research opportunities and industry immersions.
Tools & Platforms
Jio Institute takes a holistic approach to education, prioritizing the overall growth of students alongside their academic progress. The institute designs courses that enable students to acquire crucial contemporary life skills, regardless of their chosen field of study.Know more
Jio Institute is committed to empowering its students with the essential skills, expertise and experiences they need to excel in today's highly competitive and ever-evolving global landscape. Every student at the institute is offered a unique opportunity to participate in a Study Abroad Module at one of our partner universities. This module comprises an academic component, allowing students to delve into their chosen field of study, an industry immersion experience to gain practical knowledge and insights, and a cultural exposure element to broaden their horizons.Know more
Capstone and Industry Immersion
Jio Institute aims to be a leading institute operating in a global ecosystem, incorporating real-world applications into its core pedagogical elements. Students of Jio Institute receive an opportunity to immerse themselves in professional setups that focus on developing the relevant skills and personal networks needed to succeed in an interconnected global work environment.Know more
Innovation and Entrepreneurship
For students who are keen to ideate, innovate, and incubate their own ventures, Jio Institute provides mentorship and networking opportunities with incubators and entrepreneurs.Know more
Jio Institute’s specialized laboratories and studio spaces are equipped with cutting-edge gadgets and technologies, creating an ideal environment for students to conduct experiments, explore innovative ideas and tackle complex challenges.Know more
Admissions & Fees
Jio Institute has formulated a seamless digital admissions process to apply to its academic programmes. We invite applications from meritorious students from accross the globe. Eligibility criteria for PGP in Digital Media & Marketing Communications :
- An undergraduate degree in any discipline with minimum 50 per cent or equivalent CGPA
- A valid GRE/GMAT/CAT score or appear for Jio Institute Entrance Test (JET)
- Preference shall be given to candidates with relevant experience.
Frequently asked questions
- When will Jio Institute begin its academic year?
Academic year 2024-25 will begin in April 2024.
For more information about our academic programmes, please click here- Admissions
- What about placements? Are you giving any assurance?
Jio Institute has a dedicated Office of Career Services (OCS) which liaises with corporates, start-ups, and MNCs to explore live projects and job opportunities for students. Apart from inviting companies for placements, the OcS also provides a comprehensive career preparation module that will help the student pursue a career of his/her choice.
For more details, please visit Office of Career Services
- What is the ‘Study Abroad’ module at Jio Institute?
Jio Institute has designed a module in collaboration with leading academic institutions from different parts of the world to provide students with an opportunity to experience their academic and research ecosystems; enhance skills relevant to their programmes as well as explore global cultures.
For more information, click here.
- Are Scholarships available? How can I get Scholarship?
Generous scholarships will be available to the candidates based on their needs. While filling up your application, you can express your interest for availing scholarship by providing some basic details in the Scholarships and Financial Aid section.
You can apply for our programmes by visiting our Admissions portal.