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PGP in Digital Media & Marketing Communications



Industry Speak

Programme overview

This programme provides comprehensive education in modern marketing strategies and effective media communication, along with a strong foundation in business and management. The curriculum covers topics such as Consumer Behaviour, Marketing, Branding, Product Management, Digital & Social Media Marketing, Analytics and Content Creation, and business foundations such as Finance, Strategy, Organisation Behaviour, Leadership, among others. Applied projects, case-based pedagogy, tools and frameworks, and global exposure are integrated into a holistic curriculum. The programme prepares graduates for roles in marketing management, digital marketing, product marketing and analytics. Students will be equipped with essential analytical and business skills to be the next-generation leaders with in-depth understanding of markets and consumers.

Programme Leadership


Programme Advisory Council

Course Curriculum

Mandatory Core and Foundation Courses

Media & Communication Ecosystem
Consumer Insight
Introduction to Management and Strategy
Marketing in Digital Age
Financial Management & Decisions
Quantitative Methods
Media Economics
Strategic Marketing Communications
Media Ethics and Policy
Financial Accounting
Strategic Brand Management
Digital & Social Media Marketing
Media Planning & Buying
Content Creation and Storytelling

Advanced Elective Courses

Creative Brand Building
Digital Media Analytics and Metrics
Marketing Strategy
Managing New Products
Business Analytics
B2B Marketing
Entrepreneurship & Innovation
Strategic Negotiation

In addition to the core and elective courses, Jio Institute will also impart training in new age skills such as Design Thinking, Research Thinking and Effective Communication.

Holistic Learning Module

The curriculum will be delivered through new-age pedagogy, research opportunities and industry immersions. 

New-age modules


Media Studio
Production Control Lab
Audio Editing Bay
Video Editing Bay
Computer Vision Lab

Placement Overview

Tools & Platforms

Google Ads
Google Analytics


Admissions & Fees

Jio Institute has formulated a seamless digital admissions process to apply to its academic programmes. We invite applications from meritorious students from accross the globe. Eligibility criteria for PGP in Digital Media & Marketing Communications :

  1. An undergraduate degree in any discipline with minimum 50 per cent or equivalent CGPA
  2. A valid GRE/GMAT/CAT score or appear for Jio Institute Entrance Test (JET)
  3. Preference shall be given to candidates with relevant experience.

Know More

Frequently asked questions

When will Jio Institute begin its academic year?

Academic year 2024-25 will begin in April 2024. 

For more information about our academic programmes, please click here- Admissions 

What about placements? Are you giving any assurance?

Jio Institute has a dedicated Office of Career Services  (OCS) which liaises with corporates, start-ups, and MNCs to explore live projects and job opportunities for students. Apart from inviting companies for placements, the OcS also provides a comprehensive career preparation module that will help the student pursue a career of his/her choice. 
For more details, please visit Office of Career Services

What is the ‘Study Abroad’ module at Jio Institute?

Jio Institute has designed a module in collaboration with leading academic institutions from different parts of the world to provide students with an opportunity to experience their academic and research ecosystems; enhance skills relevant to their programmes as well as explore global cultures.

For more information, click here.

Are Scholarships available? How can I get Scholarship?

Generous scholarships will be available to the candidates based on their needs. While filling up your application, you can express your interest for availing scholarship by providing some basic details in the Scholarships and Financial Aid section.

You can apply for our programmes by visiting our Admissions portal