Sharad Borle has been a marketing professor with Rice University since 2003. He received an M.S. and Ph.D. in marketing from Carnegie Mellon University, an MBA from XLRI Institute of Management in India and a B.Tech in electronics engineering from Banaras Hindu University also in India. Prior to his academic career Professor Borle worked in India in the Department for International Development, Suzuki Motor Corporation and Network Limited. He regularly teaches courses on Business Analytics and Marketing at Rice University and various schools across the world.
Teaching Interests:
- Marketing Research
- Marketing Strategy
- Data Analysis
- Marketing Models
- Bayesian Applications in Marketing
Research Interests:
- Quantitative models of consumer behavior
- Bayesian econometrics
- PhD, Carnegie Mellon University, Pennsylvania, USA
- MS (Marketing), Carnegie Mellon University, Pennsylvania, USA
- MBA, XLRI Institute of Management (XIM), India
- BTech, Electronics Engineering, IIT BHU, India
- Patil, Ashutosh, Sharad Borle and Siddharth Singh (2023), “An empirical investigation of unique traits of retailing industry in emerging economies: The perspective of consumer-packaged goods manufacturers”, Journal of Business Research, vol. 154(1), pp. 1-14.
- Singh, Siddharth, Ravi Sen and Sharad Borle (2022), “Online Training of Salespersons: Impact, Heterogeneity, and Spillover Effects”, Journal of Marketing Research, vol. 59(1), pp. 230-249.
- Mzoughia, Mohamed-Ben, Sharad Borle and Mohamed Limam (2018), “A MCMC approach for modeling customer lifetime behavior using the COM‐Poisson distribution”, Applied Stochastic Models in Business and Industry, vol. 34(2), pp. 113 -127.
- Park, Sang-June, Yeong-Ran Lee and Sharad Borle (2018), “The shape of Word-of-Mouth response function”, Technological Forecasting and Social Change, vol. 127, pp. 304-309.
- Borle, Sharad, Siddharth Sing, Dipak Jain and Ashutosh Patil (2016), “Analyzing Recurrent Customer Purchases with Unobserved Defections: A Bayesian Data Augmentation Scheme”, Customer Needs and Solutions, vol. 3 (1), pp. 11-28
- Sen, Ravi and Sharad Borle (2015), “Estimating the Contextual Risk of Data Breach: An Empirical Approach”, Journal of Management Information Systems, vol. 32 (2), pp. 314-341
- Sellers, Kimberly, Sharad Borle and Galit Shmueli (2012), “Rejoinder: The COM-Poisson Model for Count Data: A Survey of Methods and Applications”, Applied Stochastic Models in Business and Industry, vol. 28 (2), pp. 128-129
- Sellers, Kimberly, Sharad Borle and Galit Shmueli (2012), “The COM-Poisson Model for Count Data: A Survey of Methods and Applications”, Applied Stochastic Models in Business and Industry, vol. 28 (2), pp. 104-116
- (Lead Article with discussion papers)
Singh, Siddharth, Ravi Sen and Sharad Borle (2012), “Open Source Software Success: Measures and Analysis”, Decision Support Systems, vol. 52 (2), pp. 364-374 - Algesheimer, René, Sharad Borle, Utpal Dholakia and Siddharth Singh (2010), “The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation”, Marketing Science, vol. 29 (4), pp. 756–769
- Boatwright, Peter, Sharad Borle and Joseph Kadane (2010), “Common Value/Private Value Categories in Online Auctions: A Distinction without a Difference?”, Decision Analysis, 7(1), pp. 86-98
- Singh, Siddharth, Sharad Borle and Dipak Jain (2009), “A Generalized Framework for Estimating Customer Lifetime Value When Customer Lifetimes Are Not Observed”, Quantitative Marketing and Economics, 7(2), pp. 181-205
- Borle, Sharad, Siddharth Singh and Dipak Jain (2008), “Customer Lifetime Value Measurement”, Management Science, 54(1), pp. 100-112
- Borle, Sharad, Siddharth Singh and Dipak Jain (2008), “Mesure de la valeur a vie du client”, Recherche et Applications en Marketing, 23(2), pp. 85-102
[This is a re-publication of our article in a French journal] - Borle, Sharad, Utpal Dholakia, Siddharth Singh and Robert Westbrook (2007), "The Impact of Survey Participation on Subsequent Behavior: An Empirical Investigation." Marketing Science, vol. 26 (5), pp. 711-726
- Kalyanam, Kirthi, Sharad Borle and Peter Boatwright (2007), "Deconstructing Each Item’s Category Contribution." Marketing Science, vol. 26 (3), pp. 327-341
- Kadane, Joseph B., Galit Shmueli, Thomas Minka, Sharad Borle and Peter Boatwright (2006), “Conjugate Analysis of the Conway-Maxwell-Poisson Distribution”, Bayesian Analysis, vol. 1 (2), pp. 363-374
- Borle, Sharad, Peter Boatwright and Joseph B. Kadane (2006), “The Timing of Bid Placement and Extent of Multiple Bidding: An Empirical Investigation Using eBay Online Auctions”, Statistical Science, 21(2), pp. 194-205
- Borle, Sharad, Peter Boatwright, Joseph B. Kadane, Joseph Nunes & Galit Shmueli (2005), “Effect of Product Assortment Changes on Consumer Retention”, Marketing Science, vol. 24 (4), pp. 616–622
- Shmueli, Galit, Thomas P. Minka, Joseph B. Kadane, Sharad Borle, and Peter Boatwright (2005), “A Useful Distribution for Fitting Discrete Data: Revival of the COM-Poisson”, Journal of the Royal Statistical Society, Series C, vol. 54 (1), pp. 127-142.
- Boatwright, Peter, Sharad Borle and Joseph B. Kadane (2003), “A Model of the Joint Distribution of Purchase Quantity and Timing”, Journal of the American Statistical Association, 98, 564-572.
- Minka, Thomas, Galit Shmueli, Joseph B. Kadane, Sharad Borle and Peter Boatwright (2003), “Computing with the COM-Poisson Distribution”, CMU Statistics Department Technical Report #776