Sports Management

This is an introductory course on Management Concepts & Strategy (IMS). The course examines working of organizations and highlights the major functions of management and Strategic Management to equip students with basic principles of management. The course also deals with the fundamental understanding of the management, strategy formulation and implementation that are to be understood by any professional preparing to be at the work place.

This course introduces students to the key characteristics of management consulting industry, major segments within consulting and project work of management consultants. The workshop provides an overview of professional services firms along with their business models and essential people practices, and the key skills required by management consultants and what makes people thrive in consulting as a profession. 

This course examines financial information necessary to perform the usual duties and responsibilities associated with sport facilities, programs, and organizations. 

This course provides and overview of how sport is organized, managed, funded, and governed across the world. Included will be an examination of the economic, cultural, sociological, and political role that sport plays within the broad process of globalization.

This course will provide students with knowledge on techniques for the proper management and administration of various sport industry segments, as well as to attain knowledge related to management and leadership (e.g., various theories and issues) and to apply this knowledge in the sport context.

This course introduces the contributions that a sociological perspective can make to understanding and managing the cultural meaning and significance of sport, for societies, groups, and individuals at local, national, and global scales. The course is organized in two halves, each introducing foundational concepts and applying them to contemporary issues.

This course will familiarize the student with theoretical and practical aspects of sport marketing and the importance of branding. Course will also examine integrated marketing strategies including communication concepts, theories, and the use of social networks, digital platforms, and online marketing in the sport industry.

This course examines comparative approaches of sales processes and revenue generation strategies used by sport organizations.

This course will explore and apply the business concepts necessary to develop sport events. Specific emphasis will be placed on planning, organizing, directing, and monitoring the event development process.

This module will introduce the use of data analytics as a key component of an evidence-based approach to managing sporting and financial performance in the sports business. Using Excel, students will learn how to analyse sporting, financial and other business data using exploratory data analysis, data visualisation, performance ratios and linear regression. The sports covered will include both team sports, principally football (soccer), baseball and cricket, and individual sports such as tennis and golf.

This course is designed to examine the latest national and global trends within the sport industry and to critically analyze issues that arise within the field of sport management.

This course focuses on the legal aspects of the sport industry and how these components inform policy development as well as differ internationally. Components of contract development, negotiations and conflict resolution will be examined. Risk management and security issues associated with Sport events will be closely analyzed. Course will also introduce Intellectual property issues.

Work experience and participation in management decision-making in a sport business environment. Positions assigned on an individual basis with emphasis on oral and written communication skills, planning, and problem solving.

The field project is the capstone course for the Sport Management Program, serving as the integrative culmination of study. The project should be a substantial piece of independent research and professional project developed in conjunction with the industry placement site and faculty mentor(s). Completed work should demonstrate familiarity with and understanding of a body of professional literature related to a specific topic/issue/problem.  The project should demonstrate the student’s ability to synthesize knowledge from the program and industry experience (internship, volunteering etc.)

In the Study Abroad module, tentatively scheduled during Quarter 3, students shall travel to study at campus of one of the partner universities in a foreign country. This shall include an academic module, industry immersion & cultural understanding. 

This course will help students develop an intuitive understanding of Artificial Intelligence and Data Science to leverage data and technology in diverse aspects of Sport Management.

Irrespective of the nature of job role, any business/marketing postgraduate needs to understand and be comfortable with essential problem solving, business research and effective communication skills. While this non-credit course will cover all forms of business communication, greater focus will be on persuasive writing skills.

This course will address core governance and business model of sport and leagues specific to the Indian subcontinent.

The course will address and analyse various aspects of ethics as applicable to today’s business organizations. This will be done primarily by examining real-life ethical dilemmas and challenges in business through case studies.

This course will cover concepts of economics as applicable in the field of digital media, marketing communication and sports business. It will introduce the basic concepts of microeconomics and macroeconomics, and its impact on managerial decision-making in today's business world.

Overview of the business of esports. It will focus on the various business elements of the modern, competitive esports environment.

Challenges that sport managers face in the current landscape of sport gambling (legal and illegal) industry. Topics include sport integrity, implications of legal and illegal sports gambling, compliance, oversight, the regulatory environment, and best practices for managing sport gambling challenges.
 

Examine the sport industry as a suitable environment for viable entrepreneurial activity. Specific emphasis will be placed on skills necessary to develop, evaluate and critique entrepreneurial activities such as launching new products or services in the sport industry.

This course will cover the foundational components of management and operations of sport facilities along with skills needed to work in multiple capacities at venues.

This course will help students develop a problem-solving mindset and inculcate skills of ideation and prototyping that can be applied to a variety of disciplines. They will learn to apply design thinking methodology to real-world problems and develop viable solutions to user challenges using an approach that fosters creativity and innovation.

To lead others, we need to first understand ourselves at a deep level. Such understanding results from a reflective mindset, which results in managing ourselves better. This culminates in personal mastery. When a leader manifests personal mastery, he/she transforms to become an inspired leader. This puts the leader on the path to becoming an ‘Enlightened Leader’.