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PGP in Sports Management

Programme overview

This postgraduate sports management programme harnesses the expertise of globally renowned faculty and industry experts to equip students with the knowledge and skills required to excel in various aspects of the sport industry. The sports management course offers new-age pedagogy complemented by an opportunity to establish deep industry connections through hands-on live industry projects and a rigorous 12-week internship module.

The curriculum of the sports management programme is designed to provide students with a strong theoretical foundation in core business principles of sports business management and transform them into leaders who contribute to the growth of sport business at the regional, national and international levels. 

Programme Leadership


Programme Advisory Council

Course Curriculum

Mandatory Core and Foundation Courses

Introduction to Management and Strategy
Sport Finance
The Global Sport Industry
Sport Leadership & Organizational Behavior
Social Production and Consumption of Sport
Sport Marketing
Promotion and Sales in Sport Business
Sport Event Development
Data Analytics in Sport Business
Trends and Issues in Sport Management
Legal Issues in Sport
Internship (12-week)
Capstone Project for Sports Management
Study Abroad

Besides the core and foundational courses, the institute will conduct Capsule courses from time to time. These courses can be both domain specific and domain agnostic. These courses aim to help students be industry-ready and well-prepared for placement process. These courses are mandatory for all students to attend.

Capsule Modules

AI for Sport
Business Communication
Business of Sport
Business Ethics
Esport Industry
Gaming and Betting in Sport Industry
Sport Entrepreneurship
Venue Management Principles and Practices

In addition to the core and elective courses, Jio Institute will also impart training in new-age skills such as Design Thinking, Research Thinking and Effective Communication.

Holistic Learning Module

Design Thinking
Leadership and Values

Jio institute pioneers experiential learning through diverse projects that bridge theory with practice, providing students with a rich tapestry of real-world scenarios—from organizing sports events to collaborating with industry leaders—culminating into practical holistic education.

Experiental Learning

Raigad District Athletic Championship
Sports Conclave
IOC Session
International Immersion

Potential Roles

Tools and platforms

Google Ads
Power BI


Admissions & Fees

Jio Institute has formulated a seamless digital admissions process to apply to its academic programmes. We invite applications from meritorious students from accross the globe. Eligibility Criteria for PGP in Sports Management :

  1. An undergraduate degree in any discipline with minimum 50 per cent or equivalent CGPA
  2. A valid GRE/GMAT/CAT score or appear for Jio Institute Entrance Test (JET)
  3. Preference shall be given to candidates with relevant experience.

Know More

Frequently asked questions

What is Sports Management?

Sports Management is the field of study that prepares students to work in various roles within professional teams and sports league, marketing and advertising, consulting firms, to name a few. It involves any combination of skills related to planning, organizing, directing, controlling, budgeting, leading, and evaluating within the context of an organization or department whose primary product or service is related to sport or physical activity. (DeSensi, Kelley, Blanton and Beitel, 2003)

Is it an MBA programme with specialization into sports?

It is a one-year postgraduate  certificate programme that specialises in the business of management and delivery of sport events.

Which games/sports does this programme covers?

The programme covers topics within the business of sports that includes disciplines like marketing, finance, sales, law and governance, to name a few. Coursework will be delivered using case studies about sports leagues, mega events, sponsorship revenue, professional team and league evaluation that are universally applicable to any sport.

Do I get any practical training during the programme?

The programme is designed to provide a holistic overview of sport business ecosystem. A key aspect of the programme will be a sustained internship programme where our students will be embedded in organizations of repute in the industry, helping solve real-life problems for the company.  

What is the extent of theoretical and practical instruction in the programme?

The academic calendar is a balanced mix of academic coursework in core business discipline and hands on experience-oriented internship, live projects and industry visits to national and international sport organization, events and networking seminars.

What is the curriculum like?

The programme is spread over 4 quarters. The first two quarters focus on building core foundational knowledge. The remainder two quarters will focus on providing depth in advanced topics and practical experience through a capstone module. There will also be an overseas module towards the second half of the programme.

How are your programmes different from online programmes?

These are full-time residential programmes. We are an interdisciplinary research-driven institution that attracts academicians, researchers, and students of the highest calibre. By becoming a part of the Institute’s community, you will experience an enriching intellectual environment and an enterprising approach to learning.  In addition, students will benefit immensely from the study abroad module, dedicated high-tech labs and enriching life on campus.

What all roles will be offered after completion of the programme?

After completing the Sports Management programme, students can be successful in roles such as Events Coordinator, Facilities Manager, Venue Manager, Athlete Manager, Marketing Executive, Operations Manager, Sport Video Analyst, Sport Data Analyst, Social Media Manager, Content Writer, Sport Agent, etc.

Do we get to interact with international level players during this programme?

The key advantage of pursuing the Jio Institute Sports Management programme is the access to the Reliance ecosystem of sport that includes IPL and ISL franchises, high-performance athletes and coaches, sports media and broadcast companies, to name a few. Students have the opportunity to interact and exchange with top athletes and sport business managers associated with these entities.

Who should pursue this programme?

Sports business is people-focussed, such as the athlete, coach, administrators, spectators, sponsors, team owners and so on. Candidates having strong communication skills, collaborative mindset and problem-solving approach are a good fit