Sports Management - Jio Institute
Sports Management Sports Management


Post Graduate Programme in Sports Management 

Programme specifics

12-month, full-time residential programme


Bachelor’s degree, a valid GRE/GMAT/JET score, preferably 18+ months of experience and a passion for sports


Ulwe Campus, Navi Mumbai, India

Programme Leadership

Programme Advisory Council


Course Curriculum

Mandatory Core and Foundation Courses

Sport Event Development
Business Analytics in Sport Business
The Global Sport Industry
Sport Leadership & Organizational Behavior
Sport Marketing
Sport Finance
Promotion and Sales in Sport Business
Global Sport Business Immersion
Legal Issues in Sport
Sociological Impact on Consumer Culture in Sport
Trends and Issues in Sport Management

Advanced Elective Courses

Sport Business Intelligence and Decision Making
Venue Management Principles and Practices
Ethical Considerations in Sport Business
The Esport Industry
Gaming and Betting in the Sport Industry

In addition to the core and elective courses, Jio Institute will also impart training in new-age skills such as Design Thinking, Research Thinking and Effective Communication.

Holistic Learning Module

The curriculum will be delivered through new-age pedagogy, research opportunities and industry immersion through projects in sport organizations.

New-age modules


Admissions & Fees

Jio Institute has formulated a seamless digital admissions process to apply to its academic programmes. We invite applications from meritorious students from accross the globe. 

Frequently asked questions

What is Sports Management?

Sports Management is the field of study that prepares students to work in various roles within professional teams and sports league, marketing and advertising, consulting firms, to name a few. It involves any combination of skills related to planning, organizing, directing, controlling, budgeting, leading, and evaluating within the context of an organization or department whose primary product or service is related to sport or physical activity. (DeSensi, Kelley, Blanton and Beitel, 2003)

Is it an MBA programme with specialization into sports?

It is a one year post graduate certificate programme that specialises in the business of management It is a one-year post graduate certificate programme that specializes in the business of management and delivery of sport events.

Which games / sports it covers?

The programme covers topics within the business of sports that includes disciplines like marketing, finance, sales, law and governance, to name a few. Coursework will be delivered using case studies about sports leagues, mega events, sponsorship revenue, professional team and league evaluation that are universally applicable to any sport.

Do I get any pratical training during the programme?

The programme is designed to provide a holistic overview of sport business ecosystem. A key aspect of the programme will be a sustained internship programme where our students will be embedded in organizations of repute in the industry, helping solve real-life problems for the company.  

How much theoretical and how practical the programme would be?

The academic calendar is a balanced mix of academic coursework in core business discipline and hands on experience oriented internship, live projects and industry visit to national and international sport organization, events, and networking seminars.

Can you please brief about the course structure/ curriculum ?

The programme comprises of four quarters. The first two quarters focus on building core foundational knowledge. The remainder two quarters will focus on providing depth in advanced topics and practical experience through a capstone module. There will also be an overseas module towards the second half of the programme.

How are your programmes different from online programmes?

These are full-time on-campus programmes. We are an interdisciplinary research-driven institution that attracts academicians, researchers, and students of the highest calibre. By becoming a part of the Institute’s on-campus (residential) community, you will experience an enriching intellectual environment and an enterprising approach to learning.  In addition, students will benefit immensely from the study abroad module, dedicated high-tech labs and enriching life on campus.

What all roles will be offered after completion of the programme?

After completing the Sports Management programme, students can be successful in roles such as Events  Coordinator, Facilities Manager, Venue Manager, Athlete Manager, Marketing Executive, Operations Manager, Sport Video Analyst, Sport Data Analyst, Social Media Manager, Content Writer, Sport Agent, etc.

Do we get to interact with international level players during this programme?

The key advantage of pursuing the Jio Institute Sports Management programme is the access to the Reliance ecosystem of sport that includes IPL and ISL franchises, high-performance athletes and coaches, sports media and broadcast companies, to name a few. Students have the opportunity to interact and exchane with top atheletes and sport business managers associated with these entities.

Which Skills are needed to pursue this programme?

Sports business is people-focussed, such as the athlete, coach, administrators, spectators, sponsors, team owners and so on. Candidates having strong communication skills, collaborative mindset and problem-solving approach are a good fit.