Prof. Anirudh Kalia has 25+ years of leadership experience with Sports Media, Entertainment, Telecom and Technology domains in Sales, Strategy & Marketing. Synamedia, Star TV, TATAS, Adlabs Entertainment and Bharat Shell. His work ranges from setting up strategy for new revenue streams, leading market entries and product management in some of the most intensely contested markets of our times.
He joined Jio Institute after a brief stint with MICA, where he was an Associate Professor of Practice with the Media, Entertainment and Sports Management Area. Within Sports Media & Entertainment, he led the revenue development team for Star Sports for both TV and digital growing the business from Cricket into more than a dozen sports that included Pro Kabaddi League, English Premier League, Wimbledon, the Rio Olympics, F1 and Badminton.
Earlier he was a part of the founding team that built Sales & Marketing for India’s leading Theme Park, Adlabs Imagica until its successful IPO. His other stints within Media businesses include Media Tech roles with FirstSource Solutions as the Global Practice Leader for Digital Media and lastly with Synamedia, the world leader in Content Security, AdTech and Analytics SaaS for global OTT majors. Earlier he also worked for a decade with TATA Docomo, India’s 4th largest telco where he headed Marketing, Products and Solutions for their 1400cr annual revenue B2B business.
He is an Economics major with a full time MBA from Institute of Management Studies, DAVV, Indore. He has completed the Accelerated Development Program (ADP) from the Wharton School at the University of Pennsylvania in May 2012.
- Accelerated Development Program-Marketing, Strategy & Leadership, The Wharton School, USA
- Digital Strategy, Columbia Business School, USA
- MBA (Marketing), Institute of Management Studies, DAVV, Indore, India
- BA, University of Allahabad, India
- Associate Professor of Practice, Center of Media, Entertainment & Sports, MICA, India
- Director & Head-Media Cloud SaaS, Synamedia, India
- Global Practice Head, Firstsource, India
- Senior Vice President-Star Sports, The Walt Disney Company, India
- VP and Chief Sales Officer, Adlabs Imagica, India
- VP & Head-Marketing, Productions & Solutions, Tata Tele Business Services, India
- National Sales Manager, Shell, India