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Dan Migala

Dan Migala

Co-President & Chief Revenue Officer, LEGENDS, USA
Founder, 4Front, USA

Mr. Dan Migala co-founded Property Consulting Group (PCG), an innovation-fueled sports & entertainment company in 2007 which was rebranded as 4FRONT and acquired by Legends in January 2022. Currently, Mr. Migala is the Co-President and Chief Revenue Officer for Global Technology Solutions at Legends. Mr. Migala is the Founder and Publisher of The Migala Report, a monthly newsletter directed at keeping sports marketers abreast of best practices and current trends in sports marketing. 

Mr. Migala has worked for or advised virtually every level of sports franchises, including organizations in MLB, NHL, NFL, NBA, NCAA, MLS, the LPGA, Cricket Australia, New Zealand Rugby and more on issues related to marketing, non-traditional revenue generation, sponsorship, technology, ticket sales and using analytics to drive revenue growth. He also served for nearly a decade as a columnist for Sports Business Journal and has authored three books on sports marketing. He has served as the Director of the Masters in Sports Administration Program at Northwestern University, where he designed a “Non-Traditional Revenue Strategies” course.