Vishnu Prasad V is an Assistant Professor in the Digital media and marketing communications area at Jio Institute. He recently completed his PhD in Marketing Management from the Indian Institute of Management Kozhikode. Vishnu's research interests lie in brand strategy, consumer adoption and use of technologies, and cause-related marketing.
With a robust academic background that includes an MBA from SJMSOM, IIT-Bombay, and a B.Tech. from the Government College of Technology, Coimbatore, Vishnu brings knowledge to his teaching and research endeavours. He has published in top-tier journals such as the Journal of Consumer Behaviour and has several articles under review in esteemed management journals. His ongoing research delves into critical consumer behaviour topics, including tech-centric collaborative consumption, Blockchain adoption, and the impacts of brand trust violations.
Vishnu has also gained professional experience as a Product Manager at Vodafone India, where he managed the postpaid product portfolio contributing to the company's revenue. He has been involved in consulting projects with major corporations like Johnson & Johnson and Bennett Coleman, providing strategic insights to enhance manufacturing processes and optimize warehousing capacities. In addition to his research and professional pursuits, Vishnu actively participates in academic services, including reviewing conferences and journals. In his free time, Vishnu loves reading Indian history and playing chess.
- PhD Marketing Management, Indian Institute of Management Kozhikode, India
- MBA, SJMSOM-Indian Institute of Technology Bombay, India
- BTech, Government College of Technology, Coimbatore, India
- Product Manager, Vodafone Idea, India