Samir is the Consumer Product Marketing Lead at Twitter. He is a product marketer with a background in brand strategy & go-to-market planning, product strategy & design, consumer research, and creative strategy. At Twitter, he is the lead for the go to market strategy and planning for Communities, Conversation and Interests product focus areas. This includes understanding consumer needs & barriers, developing positioning & messaging that supports a strong narrative, consumer research, channel marketing plan and campaign & creative strategy. He formerly served as a Product Marketing Manager at Fitbit where he was responsible for leading global product & brand strategy, messaging & positioning, and go to market planning & execution for wearable devices. He also held global roles in Marketing at Facebook, Procter & Gamble and Starcom Worldwide, a Publicis agency.
- Master of Science in Integrated Marketing Communications, Medill School of Journalism, North Western University, Evanston, USA.