Dr. Shah is the Barbara and Elmer Sunday Associate Professor of Marketing, Founding Director of the Social Media Intelligence Lab, and Director of the Marketing (CMO) RoundTable at Georgia State University. His research focuses on issues pertaining to linking marketing strategies to the financial performance of firms. His research approach entails developing new conceptual frameworks or conducting quantitative analyses to develop data-driven managerial insights. His research has been published in top journals such as the Journal of Marketing Research, Harvard Business Review, Marketing Science, Journal of Marketing, Sloan Management Review, and several other outlets. He is the co-editor of the Handbook of Research on Customer Equity in Marketing.
Dr. Shah’s research has been a finalist or winner of six best paper awards, including the prestigious Paul Root award, ISMS practice-prize award, and the Robert D. Buzzell best paper award. He is a 2015 MSI Young Scholar and recipient of seven teaching excellence awards. In 2018, he was awarded the Varadarajan Award that recognizes a top marketing professional worldwide each year for the overall impact on marketing strategy and research within ten years of receipt of the doctoral degree. Prior to academia, Dr. Shah worked for multinational consulting firms in the United States and India. He has rich experience working on consulting projects involving different industry verticals.
- Marketing Strategy
- Digital/Social Media Marketing
- Marketing for Social Good
- Data-Driven Marketing
- Doctor of Philosophy (PhD) in Marketing, School of Business, University of Connecticut, USA
- Master of Business Administration in Marketing, École nationale des ponts et chaussées (ENPC) School of International Management, Paris, France.
- Bachelor of Engineering in Electronics, Mumbai University, India
- Shah Denish, & BPS Murthi (2021). Marketing in a data-driven digital world: Implications for the role and scope of marketing. Journal of Business Research, Vol. 125, Pages 772-779.
- Shah Denish, & Morris George (2021) Linking Marketing to Nonprofit Performance. Journal of Public Policy & Marketing, Vol. 40 (4), Pages 571-583.
- Shah Denish, V. Kumar, Kihyun Hannah Kim, and Jeewon Brianna Choi (2017) “Linking Customer Behaviors to Cash Flow Level and Volatility: Implications for Marketing Practices”. Journal of Marketing Research, Vol. 54 (1), Pages 27-43.
- Shah Denish, V Kumar, and Yi Zhao, (2015) “Diagnosing Brand Performance: Accounting for the Dynamic Impact of Product Availability with Aggregate Data,” Journal of Marketing Research, Vol. 52, No. 2, Pages 147-165.
- Shah Denish, V Kumar, and Hannah Kim (2014), “Managing Customer Profits: The Power of Habits,” Journal of Marketing Research, December 2014, Vol. 51, No. 6, Pages 726-741.
- Shah Denish, V Kumar, Yingge Qu, and Sylia Chen (2012), “Unprofitable Cross-buying: Evidence from Consumer and Business Markets,” Journal of Marketing, Vol. 76 (3), Pages 78-95.
- Shah Denish & V Kumar (2012), “The Dark Side of Cross-selling”, Harvard Business Review, Vol. 90 (12), Pages 21-23.
- Kumar, V, and Denish Shah (2011), “Can Marketing Lift the Stock Prices” Sloan Management Review, Vol. 52(4), Pages 24-26.
- Kumar V, and Denish Shah (2011), “Uncovering implicit consumer needs for explicit product positioning: Growing Prudential Annuities’ Variable Annuity Sales,” Marketing Science, Vol 30(4), Pages 595-603.
- Kumar, V. and Denish Shah (2009), “Expanding the Role of Marketing: From Customer Equity to Market Capitalization,” Journal of Marketing, Vol. 73, November, Pages 119-136.
- Shah Denish, Roland Rust, A. Parasuraman, Rick Staelin, & George Day (2006), The path to customer centricity. Journal of service research, Vol. 9(2), Pages113-124.