Pratibha (Pat) Vinayak has over 35 years of experience covering virtually every area of communication and media ranging from communication strategy to publishing to strategic media planning and buying to broadcasting, research, public relations and corporate PR to training. Her experience extends over a wide range of categories covering FMCG, personal care, foods and beverages, telecom, finance and investment, home durables, automotive, confectioneries, travel, jewelry and luxury goods
She has worked with leading companies like the Reader’s Digest, JWT, Mindshare, Sony Television and Carat Media. She pioneered new buying practices to improve efficiencies vastly when she took charge of the media buying function for the Unilever Media AOR at Mindshare Fulcrum
At Sony Television her responsibilities included audience and programming research, developing sales strategies, training the sales teams and Public Relations for the entire network of channels. At Carat she was responsible for the launch of Bharti telecom (Airtel) in Western India.
She helped set up the Aditya Birla Group Media AOR, the 2nd largest AOR at Mindshare after Unilever and later managed a corporate role, managing and developing talent. She has over 10 years teaching experience as Adjunct Faculty at MICA.