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Dr. Raj Sethuraman

Dr. Raj Sethuraman

Harold Simmons Distinguished Professor and the Executive Director of the Center for Marketing Management Studies, Southern Methodist University, Dallas, Texas, USA 

Adjunct Faculty, Market Research & Data Analytics

Raj Sethuraman is the Harold Simmons Distinguished Professor and the Executive Director of the Center for Marketing Management Studies at the Edwin L. Cox School of Business at Southern Methodist University, Dallas, Texas, USA. He received his Ph.D. in marketing from Kellogg Graduate School of Management at Northwestern University. Dr. Sethuraman has taught several marketing courses, written many cases in marketing, and introduced several online teaching tools, for which he was awarded the Eugene Byrne teaching innovation award in 2010.  Professor Sethuraman’s research focuses on national brand-store brand competition, price-advertising strategies, and brand equity. He has published articles in leading journals and won many research awards. He is currently Editor-in-Chief of the Journal of Retailing and has served as editorial / advisory board member for other journals including the Journal of Marketing Research, Marketing Science, Review of Marketing Science, and the Journal of Modeling in Management. Dr. Sethuraman is active in consulting for commercial and nonprofit organizations. His consulting engagements include Samsung Telecommunications, KPMG, and the Center for Nonprofit Management. He is also the founder-president of Charity through Art (CHAART) Foundation, a nonprofit organization dedicated to raising money for the underprivileged by organizing music and dance performances. 

Research Interests:
  • Competition between National Brands & Store Brands
  • Promotion Strategies
  • Brand Equity
  • Empirical Generalizations
  • Game Theory
  • Econometric Models
  • Doctor of Philosophy (PhD) in Marketing, Northwestern University, USA
  • Master of Business Administration in Marketing and Operations Research, Indian Institute of Management, Calcutta, India
  • Bachelors in Technology (Chemical Engineering), Regional Engineering college, Trichy, India
  • John Little award for the best paper in Marketing Science.
  • Jagdish Sheth award for the best paper in the Journal of the Academy of Marketing Science.
  • O’Dell award for the best paper in the Journal of Marketing Research (Runner-up).
  • William Davidson Award for the best paper in Journal of Retailing (2nd place).
  • Paul Green award for the best paper in Journal of Marketing Research (Finalist).
  • Dhruv, Grewal, Dinesh K. Gauri, Anne L. Roggeveen, and Raj Sethuraman (2021), “Strategizing Retailing in the New Technology Era,” Journal of Retailing, 97 (1), 6-12.
  • Gázquez-Abad, Juan Carlos, Francisco J. Martínez-López, and Raj Sethuraman (2021), “What Factors Moderate the Effect of Assortment Reduction on Store Switching? Insights and Implications for Grocery Brands,” published online in the Journal of Business Research, 133 (98-115).
  • Gielens, Katrijn, Raj Sethuraman et al. (2021), “The Future of Private Labels: Towards a Smart Private Label Strategy,” Journal of Retailing, 97 (1), 99-115.
  • Roggeveen, Anne and Raj Sethuraman (2020), “Customer-Interfacing Retail Technologies in 2020 & Beyond: An Integrative Framework and Research Directions,” Journal of Retailing, 96(3), 299-309.
  • Roy, Subhadip, Raj Sethuraman, and Rashmita Saran (2016), “The Effect of Demographic and Personality Characteristics on Fashion Shopping Proneness: A Study of the Indian Market," International Journal of Retail & Distribution Management, 44 (4), 426-447.
  • Roy, Subhadip, Rashmita Saran and Raj Sethuraman (2016), "Personality and Fashion Consumption: A Conceptual Framework in the Indian Context" Journal of Fashion Marketing and Management, 20 (2), 157-176.
  • Sethuraman, Raj and Katrijn Gielens (2014), “Determinants of Store Brand Share,” Journal of Retailing, 90 (June), 141-153.
  • Sethuraman, Raj and Jagmohan Raju (2013), "The Competition between National Brands and Store Brands: Models, Insights, Implications, and Future Research Directions," Foundations and Trends® in Marketing 7, no. 1: 1‐108. http://dx.doi.org/10.1561/1700000029 (invited review article).
  • Sethuraman, Raj, Gerard Tellis, and Richard Briesch (2011), “How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities,” Journal of Marketing Research, 47 (June) 457-471.