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Sukaran Thakur

Sukaran Thakur

Brand Consultant, Adjunct Faculty & Business Director

Sukaran Thakur is the Principal Partner at ICE Studios Consulting LLP and a Director at the Heritage Group, based in Manali, Himachal Pradesh. At ICE Studios, Sukaran leads the Strategy practice working with brands & organizations like Pfizer, USAID, Axis Bank, HUL and others. He is the co-author of the Atlas of Affluence for TVOF/RIL.

Sukaran has previously worked as the Brand Head for Wills Lifestyle (WLS) at ITC and as Marketing Manager for the Luxury Portfolio at L’Oreal, managing the brands: Lancôme, Kiehl’s, Giorgio Armani, Ralph Lauren, Yves Saint Laurent & Diesel. Sukaran was also a part of the Management Advisor Council at Deloitte India-US. 
Sukaran is also an Adjunct Faculty in the Business Management & Communications Area at MICA; a visiting faculty at NIAM Jaipur, FLAME Pune & Symbiosis Nagpur and a guest faculty at Northwestern-Medill, along with being a Subject Matter Expert for Upgrad & SpeakIn. 

Areas of Interest
•    Culture & Communications
•    Brand Narratives
•    Storytelling
•    Semiotics 
•    Artificial Intelligence
•    Sustainable Design & Communications

Masters in Business Law - NLS Bangalore
Post Graduate Diploma in Management & Communications - MICA Ahmedabad
Bachelors of Applied Sciences - Hans Raj College, Delhi University

Measuring Impact of AI-Generated Personalized Ads on Engagement and Memorability. AMSAC 2024
Digital Brand Governance, Book Chapter, Routledge
Pedagogical Innovation for Enhanced Interaction in Online Teaching: A case from India, AMS Conference 2023