Prantosh J. Banerjee is an independent management consultant in analytics-based strategy domain with 30+ years’ experience encompassing FMCG and Automobile verticals. He is an independent teacher-researcher in marketing. His research work has been published in ABDC Category A Journals including Journal of Business Research and Journal of Retailing and Consumer Services. His doctoral thesis received the IFCI thesis award at IIM Ahmedabad.
Prantosh’s research interests lie in exploring counter-intuitive consumer behavior which are manifest through puzzling consumers’ brand and price perceptions. He uses experiments for his research and is a recent convert to using neuroscience for deepening behavioral insight.
Prantosh teaches from time-to-time as a visiting faculty at select management institutes and has over the years taught marketing area courses at IIM Ahmedabad, IIM Indore, IIM Udaipur, IIM Rohtak and IIM Nagpur. Additionally, he has conducted multiple managerial development programs (MDP) for corporates in Business Strategy, Marketing and Business Analytics.
Academically, Prantosh J. Banerjee is a B. Tech. (IIT Kharagpur), P.G.D.M. (IIM Calcutta) and FPM (equivalent to PhD, IIM Ahmedabad). He serves the community through the Rotary Club as a Paul Harris Fellow.
Areas of Interest
• Marketing Strategy
• Pricing Strategies
• Product Management
• Consumer Behavior
• Marketing Analytics
• Sales & Distribution Management
• Fellow Program in Management (FPM: equivalent to PhD.) in Marketing, Indian Institute of Management, Ahmedabad (IIMA), India
• Post-Graduate Diploma in Management (PGDM: currently MBA), Indian Institute of Management, Calcutta (IIMC), India
• Bachelor of Technology & Engineering (B.Tech.) in Engineering, Indian Institute of Technology, Kharagpur (IIT Kharagpur), India
• Banerjee, Prantosh J., Sanjeev Tripathi, and Arvind Sahay. "When less is better than more: Just-below discount in tensile price promotions." Journal of Retailing and Consumer Services 31 (2016): 93-102. (Category “A” journal as per ABDC classification).
• Kapoor, Ankur, Arvind Sahay, Nandini C. Singh, VS Chandrasekhar Pammi, and Prantosh Banerjee. "The neural correlates and the underlying processes of weak brand choices." Journal of Business Research 154 (2023): 113230. (Category “A” journal as per ABDC classification).
• Sharma, A., Banerjee, P., Yadav, R. S., & Dash, S. S. (2015). Emotional Labor in Interactive Service Roles in Indian Restaurants. Indian Journal of Industrial Relations, 51(2).