A Symposium on Consumers, Technology & Data-Driven Marketing
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Jio Institute’s first Digital Symposium on Consumers, Technology & Data-Driven Marketing, was a curated and content rich digital event spread over three days, attended by over 1,300 participants who logged in from 24 different countries to learn from and interact with subject experts from renowned universities as they covered an array of significant topics pertaining to the digital media space.
The theme for the symposium sits right at the cusp of two Master's programmes that Jio Institute will launch in July 2021: programmes in AI & Data Science and in Digital Media & Marketing Communications.
Day1: Artificial Intelligence in Marketing and the AI Canvas
Day2: Marketing Technology: Rich Options, Tough Choices
Day3: Developing Deeper Consumer Insights through Cultural Analysis
The concepts explored on each day of the symposium successively built on each other, allowing the audience to get insights from the experts on the landscape of AI and marketing technologies and how it is shaping practices. The symposium brought together distinguished academicians and industry experts from different parts of the world on a single platform. Thus creating an enabling environment for knowledge sharing and knowledge exploration as they not only shared their expertise and but also interacted with each other to deliver new perspectives.
At the end of the three days, the audiences gained an understanding of the key trends, the impact of exponential technologies - including AI on Marketing and insights on the evolving new age consumers.