Professor Michelle Weinberger is a tenured associate professor in the Integrated Marketing Communications department at Medill. She has been on the faculty at Northwestern since 2009. She has taught over 1,000 Consumer Insight students at Northwestern and teaches across full time, part time, undergraduate, and executive education programs.
She also co-teaches Advanced Cultural Insight Methods for Consumer Behavior. IMC Master’s students have awarded her the “IMC Professor of the Year” award multiple times and undergraduate students have placed her on the Faculty “Honor Roll.”
Her research takes a sociological approach to understanding consumers, stakeholders, and marketplace actors and is published in journals such as Journal of Consumer Research, Journal of Advertising Research, European Journal of Marketing, International Journal of Advertising, and Consumption Markets & Culture. Weinberger is an active member, conference reviewer, contributor, and mentor of the Association for Consumer Research, American Marketing Association, and Consumer Culture Theory Consortium.
She is a member of the Editorial Review Boards of the Journal of Consumer Research and Journal of Marketing, two of the top journals in the field and has served as an elected board member at the Consumer Culture Theory Consortium and The American Sociological Association section on Consumers & Consumption.