Professor Michelle Weinberger is a tenured associate professor in the Integrated Marketing Communications department at Medill. She has been on the faculty at Northwestern since 2009. She has taught over 1,000 Consumer Insight students at Northwestern and teaches across full time, part time, undergraduate, and executive education programs.
She also co-teaches Advanced Cultural Insight Methods for Consumer Behavior. IMC Master’s students have awarded her the “IMC Professor of the Year” award multiple times and undergraduate students have placed her on the Faculty “Honor Roll.”
Her research takes a sociological approach to understanding consumers, stakeholders, and marketplace actors and is published in journals such as Journal of Consumer Research, Journal of Advertising Research, European Journal of Marketing, International Journal of Advertising, and Consumption Markets & Culture. Weinberger is an active member, conference reviewer, contributor, and mentor of the Association for Consumer Research, American Marketing Association, and Consumer Culture Theory Consortium.
She is a member of the Editorial Review Boards of the Journal of Consumer Research and Journal of Marketing, two of the top journals in the field and has served as an elected board member at the Consumer Culture Theory Consortium and The American Sociological Association section on Consumers & Consumption.
- PhD (Marketing), Eller College of Management, University of Arizona, USA
- BA (Sociology), University of Delaware, USA
- Baskin, Ernest, Kunter Gunasti and Michelle F. Weinberger “Expanding Research on Relational Gifting,” Journal of Consumer Research – conditionally accepted, authors listed alphabetically
- Maciel, Andre and Michelle F. Weinberger (forthcoming), “Crowdfunding as a Market-Fostering Gift System,” Journal of Consumer Research
- Arnould, Eric, Craig Thompson, Michelle F. Weinberger, and David Crockett, (2023), Consumer Culture Theory, 2nd edition. London: Sage. Edited Textbook. All royalties from the textbook donated to the Consumer Culture Theory Consortium
- Weinberger, Michelle F. and Robert F. Lusch, (2023), “The Cultural Knowledge Perspective: Insights on Resource Creation for Marketing Theory, Practice, and Education,” Journal of Macromarketing, 43(1), 48-60.2
- Ekpo, Drenten, Albinsson, Anong, Appau, Chatterjee, Dadzie, Echelbarger, Muldrow, Ross, Santana and Weinberger, (2022) “The Platformed Money Ecosystem: Digital Financial Platforms, Datafication, and Reimagining Financial Well-being,” Journal of Consumer Affairs, 56(3), 1062-1078.
- Baskin, Ernest and Michelle F. Weinberger, (2022), “Cultural Systems of the Food Supply Chain,” Journal of Business Anthropology, 11(1), 146-156.
- Spotts, Harlan, Marc G. Weinberger, Michelle F. Weinberger, (2022), “The Role Of Paid Media, Earned Media, And Sales Promotions In Driving Marcom Sales Performance In Consumer Services,” Journal of Business Research, forthcoming.
- Spotts, Harlan, Marc G. Weinberger, Michelle F. Weinberger, (2020), “Advertising and Promotional Effects on Consumer Service Firm Sales” Journal of Advertising Research, 60(1).
- Weinberger, Michelle F. and David Crockett (2018), “Critical Reflections on Consumer Identity,” Consumer Culture Theory, eds. Eric Arnould and Craig Thompson, Sage.
- Weinberger, Michelle F., Jane Zavisca, and Jennifer M. Silva, (2017), “Consuming for an Imagined Future: Middle Class Consumer Lifestyle and Exploratory Experiences in the Transition to Adulthood,” Journal of Consumer Research, 44(2), 332–360.
- Weinberger, Michelle F., (2017), “Gifts: Intertwining Market and Moral Economies and the Rise of Store Bought Gifts in the American Marketplace,” Consumption Markets & Culture, 20(3), 245-57.
- Weinberger, Michelle F., (2015) “Dominant Consumption Rituals and Intragroup Boundary Work: How Non-Celebrants Manage Conflicting Relational and Identity Goals through Consumption” Journal of Consumer Research, 42(3), 378-400.
- Spotts, Harlan, Marc G. Weinberger, Michelle F. Weinberger, (2015), “How Publicity and Advertising Spending Affect Marketing and Company Performance,” Journal of Advertising Research, 55(4), 416-432.
- Weinberger, Marc G., Charles Gulas, Michelle F. Weinberger, (2015), “Looking in Through Outdoor: A Socio-Cultural and Historical Perspective on the Evolution of Advertising --Humour,” International Journal of Advertising, 34(3), 447-472.
- Visconti, Luca, A. Jafari, W. Batat, A. Broeckerhoff, A. Özhan Dedeoglu, C. Demangeot, E. Kipnis, A. Lindridge, L. Peñaloza, C. Pullig, F. Regany, E. Ustundagli, and M. F. Weinberger (2014), “Consumer Ethnicity Three Decades After: A TCR agenda” Journal of Marketing Management, 30 (17-18), 1882–1922.
- Spotts, Harlan, Marc G. Weinberger, and Michelle F. Weinberger (2014), “Publicity and Advertising: What Matters Most for Sales?” European Journal of Marketing, 48 (11/12), 1986-2008. Sales,” pages 14-6, March 2015.
- Weinberger, Michelle F. and Melanie Wallendorf (2012), “Intracommunity Gifting at the Intersection of Contemporary Moral & Market Economies,” Journal of Consumer Research, 39 (1), 74-92.
- Weinberger, Marc, Charles Gulas, and Michelle F. Weinberger (2012), “The Role of Culture in Advertising Humor” in Wells, Victoria and Gordon Foxall (ed.), Handbook of New Developments in Consumer Behaviour, 83-120