Nitin is the Industry Head (Tech. & Telco) for APAC, Facebook. He leads business relationship with some of the world's largest tech. & telco companies in South East Asia, Australia, Japan & South Korea and is responsible for delivering strong business narrative, driving revenue & platform monetization. He partners with these big businesses to help them to achieve strong & measurable business outcomes by leveraging the power of Facebook, Instagram, WhatsApp & Messenger He is an award-winning sales & marketing professional and a digital enthusiast with 16 years of experience in creating & nurturing brands in diverse categories like CPG, Media, Technology & Consumer Electronics. He has worked with brands like Facebook, Samsung, Four Square (Phillip Morris International), Mint (The Wall Street Journal & Hindustan Times collaboration) & InFocus (Foxconn Technology). I have a proven track record of delivering robust business strategy, new product launches, building brand equity, developing effective go-to-market mix, driving monetisation through advertising solutions and building capability in the sales & marketing function. I have also demonstrated significant success in growing small niche brands into dominant market positions across geographies in India.