Jim Lecinski is a marketing educator and advisor. His focus is Marketing Strategy and Digital Transformation. He has 30 years of experience driving successful business results for major brands by developing and implementing integrated, multichannel, and digital marketing programs.
Following a notable twelve-year career at Google, where he was Vice President of Customer Solutions for the Americas and counseled leading marketers on how to adapt their businesses and marketing to win in today’s new digital world, Jim is now a Clinical Associate Professor of Marketing at Northwestern University in both the Medill and Kellogg School's graduate programs.
Jim is a recognized expert, in-demand consultant and keynote speaker on Marketing Strategy and Integrated Marketing at significant industry events and conferences. His seminal book about the new marketing model, “Winning the Zero Moment of Truth” known as “ZMOT” (pronounced: "Zhee MAHT”) was published in 2011, and has been read by over 300,000 marketers worldwide and was featured in the New York Times, Advertising Age and Forbes.
Jim's newest project, “The AI Marketing Canvas: A Five Stage Roadmap to Implementing AI in Marketing” will be published by Stanford University Press in late 2020.