Digital Marketing Strategies to Engage Customers Post-Covid

Introduction

Digital Marketing has become one of the most essential tools in the economy today to connect with customers. Due to COVID-19 and prolonged time at home, more customers have started interacting digitally. Major changes have taken place in the market situations due to an overwhelming engagement with Digital Media. Digital capabilities formed during COVID-19 are becoming permanent methods of customer engagement strategies. Digital Media has become an important contributor in delivering a seamless experience that customers demand.

This masterclass is all about understanding the increasing importance of Digital media in engaging customers post-COVID. It will deal with a spur in customer interaction due to a discrete and novel approach in Digital Marketing stimulated by COVID-19. The session will share specific industry examples and highlight the marketing skills and roles organizations will need to compete in the Post-COVID-world. The masterclass will share insights on key global and Indian digital marketing trends and customer behavior changes caused due to the pandemic.

As a part of Jio Institute’s upcoming Masters on Digital Media and Marketing Communications, we would like to invite you to an interactive and informative masterclass on

Embracing Digital Marketing to Engage with Customers in the Post-Covid World By Mr. Anish Shah, Dr. Aditi Bajaj, and Mr. Samir Sheth

The masterclass will reach out to introduce the trends digital marketing is undergoing to connect with their customers. The session will then be taken forward by Mr. Anish Shah who will focus on the global marketing trends in Post Covid World according to Forrester Research. Later, Dr. Aditi Bajaj will talk about the insights and evolving customer behaviors in the realms of Digital Marketing. In culmination of the masterclass, Mr. Samir Sheth will discuss how social media, especially Twitter, is evolving in the new Post-COVID world.