Design Thinking as a Strategy for Innovation

Introduction

The focus of innovation has shifted from being engineering-driven to design-driven, from product-centric to customer-centric, and from marketing-focused to user-experience-focused.

Through synthesizing both data science and design thinking, individuals and organizations can develop innovative solutions to drive AI and automation. By harnessing the concept of design thinking, organizations and data scientists can produce fast, thorough & transformative solutions that have the power to change lives. Design Thinking is a mindset and a human centered approach to define and understand customer requirements, empathize with others, create prototypes of possible solutions and hone those prototypes to develop products, services and processes.

As part of Jio Institute’s upcoming Masters in Artificial Intelligence and Data Science program, we would like to invite you to an interactive and informative masterclass on

Design Thinking as a Strategy for Innovation by Dr. Amy Schwartz and Jennifer Levin

In this session, Dr. Schwartz and Ms. Levin will explain, how designing innovative products and services requires defining the problem statement and narrowing it down to its specific focus areas.

The session will also explore Design Thinking as the art of moving between the larger system and the minute design details, that would enable creators to think both systematically and intimately. The session will also have the speakers present case studies and examples that will highlight the process of creating impactful solutions using design thinking methodologies.