Alan D’Souza is a Marketing, Branding and Marketing Communication professional with around five decades of experience in Industry and Academics
He is a postgraduate in Management (MBA) from the prestigious Indian Institute of Management, Ahmedabad one of the top MBA Schools globally. His area of Specialisation is Integrated Marketing Communication and Branding. He has worked on some of the finest brands in India and abroad and has written and taught on the subject to students across the world.
He has held Senior positions in Pharma/OTC companies such as Boehringer Knoll and Glaxo, Advertising Agencies such as Shilpi Advertising and Mudra Communications Ltd and Educational Institutes such as Mudra Institute of Communication (MICA) , Mudra Institute of Communication Research (MICORE), Goa Institute of Management and Shanti Business School( SBS).
Alan D’Souza is a well respected Guest /Visiting Faculty at some of the leading business Schools in India such as IIM, Ahmedabad, XLRI, Jamshedpur, ISB , Hyderabad, Symbiosis, Pune, Flame, Pune, NMIMS ,Mumbai and MICA., among several others.
Mr D’Souza has co-authored a text book titled “ Advertising and Promotions: an IMC Approach, published by Tata McGraw Hill in 2009. His second co-authored book titled “ Brand Magic: The Art and Science of Creating Successful Brands was published recently by MIPRESS. The publishing arm of MICA. Both the books received wide appeal among students of Branding, Advertising and Integrated Marketing Communications.
Mr D’Souza is a much sought after Consultant in Industry and Academics, both in India and abroad. In the area of Education, he has provided his services to the Mudra Foundation, Chiripal group, Symbiosis University and Mahindra University. In Industry he has provided Branding and IMC Consultancy to Henley Industry (UK) Utexrawa ( Rawanda) Masters Advertising Sri-Lanka) Expressions Advertising( Bangla Desh), Raptakos Brett and Vadilal Industries ( India) among others.
He has also held many Board and Advisory positions in several organization.
During his career spanning five decades, Mr D’Souza and his team have won several advertising awards. He was also selected as an outstanding corporate manager by the Ahmedabad Management Association and was presented the award by the father of the Green revolution in India Dr M.S Swaminathan.
- MBA, Indian Institute of Management, Ahmedabad
- BSc, Pune University
Certifications:
- Edward De Bono Lateral Thinking Course
- Certified by Advance Practical Thinking Training Inc Des Moines, lowa, USA
- Thomas International Personal Profiling Analysis Familiarisation System Training
Books:
1. Adverting and Promotion: An IMC perspective (Co-authored by Kruti Shah/Alan D’Souza: Published by Tata McGraw Hill India 2009)
2. Brand Magic: The Art and Science of Creating Successful Brands (Co-Authored by Alan D’Souza and Prashant Pareek. Published by MIPRESS, a division of MICA.
Book Chapters:
1. Advertising Works: 10 Complete Case Studies Published by the Advertising Club, Mumbai (Co-Authored by Alan D’Souza and G. Parthasarathy; The Rasna Case Study Pg 14-18)
2. Institution Building: An International Perspective on Management Education Edited by DRs Sasi Mishra and Vijay Sherrichand Published by Mc Millan India Pg 207-224 Private Institutions on Management Education: Goa Institute of Management (Vijay Sherrichand and Alan D’Souza
3. An Introduction to Branding and Marketing Communication Management (Edited by Yankah et al Chapter 2.6. Role of Advertising in Building Brands by Alan D’Souza)
4. Verghese Kurien The Utterly Butterly Milkman Curated by Nirmala Kurien (Pg 216 A Vision larger than Life By Alan D’Souza)
Research Publications/Conference papers:
1. Vikalpa: The IIMA Journal (Case discussion Diagnostic: Expert Advertising Agency Volume 16 No 3, July/Sept 1991)
2. IBSA Conference December 2007 (Presented a Paper on building World Class Institutions in Communication Education and Research: The MICA/MICORE Case Study)
3. 21st AMIC Conference, Shah Alam, Malaysia