The Next Decade of Digital Marketing

Introduction

In the digital age, marketing can mean different things to different people. Most people associate "digital" with the widespread transformation of most industries. Transforming to digital means eliminating inefficiencies and finding specialized, cutting-edge technology. But the "heart and soul" of marketing in the digital age is not stockpiling all the newest technology. Organizations can only flourish with analytics, automation, and omnichannel if their brands can intentionally transform digitally.

The most cutting-edge digital marketing techniques are only as effective as the marketers' understanding of their target demographic, their problems, and the demands that these issues reveal. In other words, it matters why and how you utilize the tools you employ, not just what tools you use. This conference, organized by the Marketing Club of Jio Institute, aims to spread awareness about the constantly changing Marketing ecosystem in the digital world.