Mastering Data-Driven Marketing & Communication in the Post-COVID World

Introduction

Traditionally, marketing has largely been about buying mass reach at the best rates in media and hoping to convert it at the point of sale through offers, and other levers at one’s disposal. With the proliferation of social media, internet and smartphones, we’ve seen a gradual rise in the importance of reaching customers over digital platforms.

The tipping point however came with the onset of the Covid-19 pandemic. With consumers confined to their homes, marketers were overnight compelled to look at a digital first strategy. The Corona crisis has reinforced what we have known for some time now: that brands must interact with customers in very local and precise terms. This has, in turn, changed consumer expectations as well. Though life as we know is veering back to normalcy, the advantages of a Digital first approach are now appreciated by consumers and businesses alike, and digital adoption will only accelerate from here on.

In this session, we learn from industry leaders on where marketing is headed, how content & communication are becoming data & analytics driven, and how organizations are adapting to the new normal. Our thought leaders will also throw light on the skills that are important for a successful marketing career in the present and in future.