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Dr. Prashant Malaviya

Dr. Prashant Malaviya

Professor of Marketing; Senior Associate Dean, MBA Programs; McDonough School of Business; Georgetown University, USA

Adjunct Faculty, Strategic Brand Management

Prashant Malaviya, Senior Associate Dean for MBA Programs and Professor of Marketing, came to Georgetown in 2008 after nine years at INSEAD, France. Prior to INSEAD, he held an appointment at the University of Illinois at Chicago, and visiting professorships at the Wharton School, as the Titan Industries Professor at ALBA Graduate Business School in Athens, Greece, and at the Kellogg School of Management.

In 2012, Malaviya led the school's efforts to revise the MBA curriculum, resulting in a program with greater rigor, an integrated approach that combines disciplines and themes, a deeper emphasis on global business, and a stronger connection to the values of principled leadership and service that are the hallmarks of a Georgetown education. He also has served as the Marketing Area Coordinator.

A consumer psychologist by training, Malaviya's research focuses on understanding how consumers use information to make product judgments and consumption decisions and has been published in leading marketing journals including, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Journal of Marketing Research, and Psychology & Marketing. He has taught courses to Executives, MBA, and Undergraduate students on marketing management, marketing strategy, brand management, customer focus, consumer behavior, and related topics.

He was awarded the Emerald Citation of Excellence for publishing “one of the top 50 management articles in 2007,” was named as the “Next Generation Business Thought Leader” by John Wiley & Sons, was a finalist for the Best MBA Core Teacher award at INSEAD, was named the Best MBA Core Module Teacher at MSB, was named "Outstanding Reviewer" by the Journal of Consumer Research, and received the Dean's Service award in 2012 for his successful effort in the MBA curriculum overhaul. He currently serves on the editorial review board of the Journal of Consumer Research and the Journal of Consumer Psychology. Prior to entering the world of academia (and consumers), Malaviya worked in India as an engineer at Tata Motors and as a marketing and sales analyst at Nestlé.

Malaviya holds a Ph.D. in Marketing, with a minor in Social Psychology, from the Kellogg School, Northwestern University, an MBA from the Faculty of Management Studies, University of Delhi, and a bachelor of technology degree in metallurgical engineering from IIT BHU, Varanasi.

  • Ph.D. (1992) Northwestern University, Evanston, IL 60208 Major Field: Marketing; Minor: Cognitive & Social Psychology
  • MBA (1988) University of Delhi, India Major Field: Marketing
  • B.Tech. (1983) Indian Institute of Technology, BHU, India Major Field: Metallurgical Engineering
  • Sah, Sunita, Prashant Malaviya and Debora Thompson (2018) “Conflict of Interest Disclosure as an Expertise Cue: Differential Effects due to Automatic versus Deliberative Processing,” Organizational Behavior and Human Decision Processes, Vol. 147 (July), 127-146.
  • Malaviya, Prashant and C. Miguel Brendl (2014) “Does Valence Moderate the Persuasion Effects of Regulatory Focus? Interaction of Hedonic Motives with Regulatory Focus Motives,” Journal of Personality and Social Psychology, Vol. 106 (#1), 1-19.
  • Thompson, Debora V. and Prashant Malaviya (2013), “Consumer Response to UserGenerated Advertising: The Effects of Disclosing Advertising Co-Creation Efforts,” Journal of Marketing, Vol. 77 (#3, May).
  • Malaviya, Prashant and Brian Sternthal (2009), “Adding Parity Features Enhances and Dilutes Brand Preference: The Influence of Goal Orientation and Presentation Format,” Journal of Consumer Research, Vol. 36 (#1, June), 112-121.
  • Malaviya, Prashant (2007), The moderating influence of advertising context on ad repetition effects: The role of amount and type of elaboration,” Journal of Consumer Research, Vol. 34 (#1, June), 32-40.
  • Tybout, Alice M., Brian Sternthal, Prashant Malaviya, Yiorgos Bakamitsos, and SeBum Park (2005), “Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease,” Journal of Consumer Research, Vol. 32 (#1, June), 76-85.
  • Jung Grant, Susan, Prashant Malaviya and Brian Sternthal (2004), “The Influence of Negation on Product Evaluations,” Journal of Consumer Research, Vol. 31 (#3, December), 583-591.