Homero Gil de Zúñiga, PhD in Politics from the Universidad Europea de Madrid and PhD in Mass Communication from the University of Wisconsin – Madison, serves as Distinguished Research Professor at the University of Salamanca, where he directs the Democracy Research Unit (DRU). He is also a Media Effects Professor at Pennsylvania State University and Research Fellow at Universidad Diego Portales, Chile.
Before these appointments, he was appointed Medienwandel Professor at the University of Vienna, Associate Professor at the University of Texas – Austin and Research Fellow at several Institutions (i.e., Center for Information Technology Policy at Princeton University, Nieman Journalism Lab at Harvard University, and McQuail Honorary Fellow – Amsterdam School of Communication Research at the University of Amsterdam). His research addresses the influence of new technologies and digital media over people's daily lives as well as the effect of such use on the overall democratic process.
He has published numerous books/volumes and over 120 WoS/JCR journal articles (i.e. Journal of Communication, Journal of Computer-Mediated Communication, Political Communication, Human Communication Research, New Media & Society, Communication Research, etc).