Tech Club Hosts Dynamic Marketing Challenge for Students

On 7th August, the Tech Club and Student Affairs of Jio Institute hosted their inaugural event—a Marketing challenge where participants were assigned products to create rapid presentations in 3 mins using STP; Segmentation, Targeting, Positioning, or 4Ps Product, Price, Place, Promotion. Students delivered impressive startup-like pitches within an hour, showcasing innovative ideas. It was a tough call for the judges to select the winners due to the exceptional quality of the presentations, but overall, the event was a great success.