Suresh is a second-time entrepreneur, and an evangelist of big data, analytics and digital personalization. His first venture, RedPill Analytics was acquired by IBM. In 2012, Crayon Data was born with the aim of simplifying the world’s choices. With a background in sales, marketing, advertising, media and banking, Suresh has been in the industry for 30 years. Long enough to see the transformation of marketing from right-brain to a left-brain pursuit. He was the host of the podcast, Slaves to the Algo. He spoke to leading experts in various fields to understand how they are using or being used by algorithms in their personal and professional lives. He’s also the president of IIMPACT (Pan IIM Alumni Singapore). Outside of work, he enjoys reading, yoga and football, among other interests.