Masterclass: Evolution of Sports Management through Consumption

Introduction

Sport consumer consumption patterns, motivations and expectations continually evolve. These changes may potentially impact revenue streams, event management and facility design. It is important for sport management professionals to recognize and acknowledge these changes and incorporate them into sport consumption offerings, management planning and marketing efforts. 

The masterclass will lay emphasis on the importance for sport and entertainment managers to acknowledge consumer change(s) in order to increase the likelihood of organizational success and survival. Sport managers are further encouraged to evaluate the impact advances in digital technology is having on the consumption habits and/or patterns of customers. Lastly, sport managers are asked to meet the changing needs of customers by exploring ways to add value to their product and ultimately to the consumer