Management (Marketing & Finance)
Masterclass 4: Customer Centricity and the Craft of Insight
Session 4
27 Nov 2025 19:00 - 20:00 (IST)
{
"name":"Masterclass 4: Customer Centricity and the Craft of Insight",
"startDate":"01-14-2022",
"endDate":"01-18-2022",
"startTime":"10:15",
"endTime":"23:30",
"description":"Masterclass 4: Customer Centricity and the Craft of Insight",
"options":[
"Apple",
"Google",
"iCal",
"Microsoft365",
"Outlook.com",
"Yahoo"
],
"trigger":"click",
"custom_date":"11-27-2025 / 11-27-2025",
"custom_time":"19:00 - 20:00",
"timeZone":"Asia/Kolkata"
}
Speakers
Dr. Partha Krishnamurthy
Larry J. Sachnowitz Professor of Marketing, Director of the Institute for Health Care Marketing, University of Houston, USA
Session Description
Everyone speaks of being customer-centric, but few pause to ask what it truly means or whether what we see is what our customers see. In this one-hour interactive masterclass, we’ll explore customer centricity not as a slogan but as a way of perceiving and interpreting the world. Drawing on real examples and discussion, the session invites participants to reflect on how organizations can learn with customers rather than merely about them, and how that shift reshapes the practice of generating insights. A live Q&A will encourage participants to connect these ideas to their own contexts and questions.
Key Takeaways
- See how “customer centricity” begins with examining one’s own lenses of perception
- Distinguish between data about customers and insight into customers
- Appreciate how true customer understanding can challenge managerial certainty
- Reflect on what it means for organizations to learn with customers, not just serve them
Who Should Attend?
- Experienced professionals - seeking to strengthen customer-centric thinking in a world shaped by AI and emerging tech
- Early-career professionals and students - looking to build insight-generation skills and understand evolving customer behaviours
- Entrepreneurs and startup founders - interested in shaping or scaling offerings through deeper customer understanding and new technologies
- Prospective PGP in Management students - wanting to learn how customer-centricity and emerging tech influence modern business strategy