Sports Management
Data-driven decision making in the sport business
19 Oct 2023 18:30 - 20:00 (IST)
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Speakers
Dr. Hans Westerbeek
Professor of International Sport Business, Victoria University, Real Madrid Graduate School, Vrije Universiteit Brussel, Central University for Economics and Finance (CUFE, Beijing)
Introduction
In this session we place the development of the global sport industry in the context of globalisation 4.0 – the digital revolution. We will briefly reflect on the increasing importance of data as the fuel for value creation in sport, what the concept of digital transformation of organisations contains, before applying this to sport examples. The masterclass will finish with reflections on what the challenges for sport organisations in the near future are.
What Will You Learn?
This masterclass will provide attendees with a deep insight into the major changes in sport industry organisations and their business and marketing processes as caused by digital technologies.