Dr. Vishal Lala is a Professor of Marketing at the Lubin School of Business, Pace University. He is passionate about working at the intersection of marketing, statistics, and computer science. His research interests include consumer decision making, electronic media, and promotion. His publications have appeared in marketing and e-commerce journals such as Journal of Advertising Research, Journal of Business Research, Journal of Interactive Marketing, and Psychology & Marketing. He teaches quantitative courses in marketing such as marketing research, predictive analytics, and visual analytics.
- PhD (Marketing), Oklahoma State University, USA
- MS (Management Information Systems), Oklahoma State University, USA
- MMS Marketing, University of Mumbai, India
- BSc Chemistry, St. Xavier's College, India
- Professor of Marketing, Lubin School of Business, PACE University, USA
- Data Carpentry Instructor, The Carpentries, USA
- Visiting Lecturer, Columbia University, USA
- Visiting Lecturer, Harvard University, USA