Frank Mulhern is a Professor, Associate Dean for Research at Medill. He specializes in research on the economics of marketing, the impact of media technology on marketing communications and the role of employees in customer experiences. He holds the Hamad bin Khalifa Al-Thani Chair at Medill.
Dr. Mulhern conducts research on marketing communications, media technology, the link between employee engagement and marketing, and the impact of economic factors on marketing communications.
His research has appeared in numerous scholarly journals including the Journal of Marketing, Journal of Marketing Communications, Journal of Retailing, Journal of Advertising, International Journal of Research in Marketing, Journal of Interactive Marketing and Journal of Business Research. He is the co-author of the textbook, Marketing Communications: Integrated Theory, Strategy and Tactics.
He has taught numerous courses in Medill’s IMC program including Marketing Management, Integrated Marketing Communications, Media Economics and Technology, Database Marketing, and Marketing Research.
Dr. Mulhern conducts executive education and speaks at corporations and universities in the U.S., Europe and Asia. He was previously on the faculty at the Smeal College of Business Administration, Pennsylvania State University. He earned his Ph.D. in Marketing from the McCombs School of Business, University of Texas at Austin.
Research Interests:
- Marketing Analytics
- Integrated Marketing Communication
- Marketing
- Doctor of Philosophy (Ph.D.) in Marketing, McCombs School of Business at The University of Texas, Austin, USA
- Mulhern, F.J., et al, (2017), A Quantitative Relationship between Signal Detection in Attention and Approach/Avoidance Behavior Frontiers in Psychology, DOI: 10.3389/fpsyg.2017.00122
- Mulhern, F.J., James G Hutton (2002), Book Chapters: Marketing Communications: Integrated Theory, Strategy and Tactics