Management (Marketing & Finance)
Masterclass 3: Impact of AI in Business
11 Nov 2025 19:00 - 20:00 (IST)
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Speakers
Dr. Kiran Pedada
The Associates Fellow in Marketing and Inclusive Business, University of Manitoba, Canada
Session Description:
This session explores how AI is reshaping business. Specifically, the session focuses on how AI enables firms to move toward data-led business model innovation. Through frameworks for AI for business transformation, the session underscores that customer-centricity and leadership capabilities are key to unlocking exponential growth and long-term competitive advantage.
Key Takeaways:
- Understand how AI is reshaping consumption from algorithmic shopping to hyper-personalisation
- Understand the frameworks for AI monetization and how data, technology, and strategy combine to create growth
- Identify the capabilities needed to compete in the AI-driven business landscape
Who should Attend:
This masterclass is ideal for:
- Experienced professionals seeking to upskill and lead in the evolving AI-driven management landscape
- Early-career professionals and students exploring careers in product management and AI
- Entrepreneurs and startup founders aiming to build or scale AI-powered products and solutions
- Prospective PGP in Management students interested in understanding the role of AI in modern business strategy