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Management (Marketing & Finance)

Masterclass 2: Product Management in the Al Era

Masterclass 2: Product Management in the Al Era
Session 2-Management
Masterclass 2: Product Management in the Al Era
06 Nov 2025 19:00 - 20:00 (IST)
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Speakers

Taruna Manchanda
Taruna Manchanda
Principal Product Manager, Microsoft, India
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Session Description

Will you buy a product that often breaks down? Probably not. But would you buy ticket to your favourite team that is on a losing streak. Often yes! Fandoms transcend performance. You love the club for what it is, not always for what it wins. You may be rational as a consumer, but you would often be emotional as a fan. That’s Marketing for you Sports. Sports Marketing is Marketing with a twist. While most conventional principles of marketing work, some actually do not.

Sports Marketing has two dimensions – Marketing of Sports and Marketing through Sports. Both are large bodies of principles, practices and pan out far differently from each other. Watch Prof Keshav Gupta, Assistant Professor at Univ of South Carolina, US discuss all this and more with Prof Anirudh Kalia, Jio Institute in the free-wheeling chat. Figure out if Sports Marketing is what you’d like to be your calling. 

Key Takeaways

  • Understand the Core of Product Management — what PMs really do, and why empathy, problem discovery, and value creation are at the heart of the role
  • See How AI is Redefining PM Skills — learn how tools like ChatGPT, data analytics, and personalization engines are augmenting decision-making and product strategy
  • Get Inspired by Real-World Examples — from Netflix to Duolingo to Notion, see how leading products leverage AI to solve problems better and faster

Who Should Attend

This masterclass is ideal for:

  • Experienced professionals seeking to upskill and lead in the evolving AI-driven management landscape
  • Early-career professionals and students exploring careers in product management and AI
  • Entrepreneurs and startup founders aiming to build or scale AI-powered products and solutions
  • Prospective PGP in Management students interested in understanding the role of AI in modern business strategy