International Sport Business – Current Issues, Future Perspectives
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The session will provide an overview of and insight into the global sport industry. A brief history of how sport became a business will be provided, against the background of globalisation. Some of the most powerful drivers of change in the industry will be discussed as a way to look at what the future of sport business might bring.
What Will You Learn?
- How sport became a big global business
- What drives value creation in sport business
- How the digital revolution has led to a value explosion in sport
- A brief insight into the future of sport business
Who Should Attend?
- Working professionals aspiring to be future managers in sport industry
- Sport Managers who are looking for professional development by enrolling in sport management education
- Sport enthusiasts