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The Future & Potential of Sports Management Profession​

THE FUTURE & POTENTIAL OF SPORTS MANAGEMENT PROFESSION
THE FUTURE & POTENTIAL OF SPORTS MANAGEMENT PROFESSION
21 Feb 2021 18:30 - 20:00 (IST)
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Speakers

Dr. William Sutton
Dr. William Sutton
Programme Mentor, Sports Management, Jio Institute | Professor & Director Emeritus, Sport and Entertainment Management Program, University of South Florida, USA | Former Vice President of Team Marketing and Business Operations for the NBA
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Introduction

With the advent of the fourth industrial revolution and the all pervasiveness of digital ecosystems, the sports industry will rapidly evolve over the next decade. From distribution models to sponsorship avenues to even ticketing, or advertising, the sports industry is in the midst of being transformed. The implication of augmented and virtual reality applications, NFTs, as well as live streaming platforms will in many ways determine the future of sports business and education.

In order to learn more about these aspects, we would like to invite you to this interactive and informative webinar on:

With the advent of the fourth industrial revolution and the all pervasiveness of digital ecosystems, the sports industry will rapidly evolve over the next decade. From distribution models to sponsorship avenues to even ticketing, or advertising, the sports industry is in the midst of being transformed. The implication of augmented and virtual reality applications, NFTs, as well as live streaming platforms will in many ways determine the future of sports business and education.

The Future & Potential of Sports Management Profession

With a number of case studies from different leagues and organisations, this webinar will attempt to identify global trends in the sports industry as well as the future of global competitions including NBA in Asia and India as well the growth of cricket in the USA.

What Will You Learn?

  • The evolution of marketing approaches for brand building.
  • How to reach customers through new channels.
  • The role of augmented reality, virtual ticketing and NFTs in sport.
  • How people will consume sports in the future.
  • How people will consume sports in the future.

Who Should Attend?

  • Technology business leaders
  • Entrepreneurs & Startup leaders
  • Innovation Enthusiasts
  • Technocrats in Public Service
  • Data Scientists/ Engineers
  • Business Consultants
  • Research and Development Professionals
  • Marketing Professionals
  • Project Managers
  • Architect & Design Professionals