Capsule Module

The workshops conducted for batch of 2023 included :

 

B2B Sales

Faculty/Instructor: Dr Murali Mantrala, Ned Fleming Professor at the University of Kansas School of Business

This session covered several facets of supply chain, sales and distribution. The lecture also covered the anatomy of the modern B2B sales process. 

 

 

Product Marketing

Faculty/Instructor: Abhishek Srivastava, Aayush Mittal, Ashank Bhandari (MBAtrek) 

In this session, students learned to appreciate the nuances of product marketing such as the need for a product in a market, product market fit, promotions and influencing purchase decisions.

 

 

Sales and Business Development

Faculty/Instructor: Abhishek Srivastava, Aayush Mittal, Ashank Bhandari (MBAtrek) 

This capsule explained the difference between sales and business development in an organization. Students were also introduced to sales techniques, business strategies and marketing fundamentals.

 

 

Consulting

Faculty/Instructor: Mr. Vineet Luhariwala, COO at R L Fine Chem Pvt. Ltd.

In this session, students were introduced to various techniques of approaching problems and coming up with effective solutions. It also stressed on how a consultant needs to be unbiased and objective in their approach to come up with solutions.

 

Omnichannel Retail 

Faculty/Instructor: Dr Murali Mantrala, Ned Fleming Professor at the University of Kansas School of Business

Prof. Mantrala talked about how Omnichannel Retail is a strategy in which retailers reach out customers through various digital and physical touchpoints. It helped students understand how consumers go through both traditional and modern methods in their purchase journey and how marketeers need to harmonize all these channels.

 

'AI For X' Series

This series of lectures was organized to highlight the application of Artificial Intelligence across industries. Domains covered were:

• AI for Fleet Management and Education by Dr. Shailesh Kumar, Chief Data Scientist, Centre of Excellence in AI/ML, Reliance Jio
• Hybrid Energy Optimisation – AI for Energy Mr. Kedar Kulkarni, Senior Principal Data Scientist, Centre of Excellence in AI/ML, Reliance Jio
• Value Generation with Synthetic Data by Mr. Akbar Mohammed, AI Architect, Fractal
• AI for Computer Vision by Mr. Balakrishna Pailla, Vice President & Distinguished Senior Principal Scientist, Centre of Excellence in AI/ML, Reliance Jio
• Achieving Breakthroughs in Astrophysics Using Deep Learning by Prof. Shravan Hanasoge, Associate Professor, Department of Astronomy and Astrophysics, Tata Institute of Fundamental Research